Pepsi's Rooster-Inspired Design: A Celebration of Chinese New Year

Golden A' Packaging Design Award Winner: Pepsi Year of the Rooster Ltd Ed Can

The Pepsi Year of the Rooster Limited Edition Can is a testament to the power of design in enhancing brand love and commemorating cultural traditions. The design team at PepsiCo drew inspiration from the Chinese New Year, crafting an illustration that is both fresh and youthful. This special edition can was made available exclusively on e-commerce platforms, making it a highly sought-after item for the festivities.

The design of the can is unique in its incorporation of traditional elements with a modern twist. The can features the zodiac sign for 2017, the rooster, depicted with decorative elements, colors, and patterns that encapsulate the spirit of the Chinese New Year. This fusion of tradition and contemporary design is what sets the Pepsi Year of the Rooster Limited Edition Can apart from other designs.

Not only did this design succeed in capturing the essence of the Chinese New Year, but it also garnered recognition in the design world. The Pepsi Year of the Rooster Limited Edition Can was awarded the Golden A' Packaging Design Award in 2017. This prestigious award is granted to creations that reflect the designer's prodigy and wisdom, venerated products and bright ideas that advance art, science, design, and technology.

The award embodies extraordinary excellence and significantly impacts the world with their desirable characteristics. The PepsiCo Design & Innovation team's achievement is a testament to their ability to create designs that not only enhance brand love but also commemorate cultural traditions in a modern and appealing way.

The Pepsi Year of the Rooster Limited Edition Can is a shining example of how design can be used to celebrate culture, enhance brand love, and create products that consumers desire. It is a testament to the power of design and the talent of the PepsiCo Design & Innovation team.